I can't even begin to describe the craze in my office this week. We were supposed to design the marketing strategy for a new ice cream brand called Super Cone. It was a really big client and we all wanted to get the account. Some of the attempts were pathetic, some hilarious, some were complete failures. There were lots of Excel spreadsheets, Powerpoint presentations, PostIts and highlighters going around. Personally, I don't like all the modern technology. I like using my brain and I like things that make me think. That's why I think my idea is going to win. I probably shouldn't be telling you any of this, but I'm so excited I have to share it with someone. My idea is... trivia! Isn't it brilliant? In each Super Cone there should be a piece of trivia. At the end of each commercial there should be a fun fact. Let kids (and grown-ups) enjoy their desserts and learn!
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(Later at an office meeting)
"... their desserts and learn!"
"Dave, that's the stupidest thing I ever heard."
"Jane, what about you? I see you made a chart."